Episode #13 - Maximum Influence, 12 Universal Laws of Power Persuasion by Kurt W. Mortenson

Hello, Self Developers and welcome to The Patrick Kelly Podcast for Self-Development, where I will be reviewing audible books on Self-Development that can change your life for the better this year, and years to come. It is said that if we keep on doing what we always did, we will keep on getting what we always got. In other words, to change our output, we first have to change our input.

Today is April 11, 2021 and This is Episode 13, and Today, we will be reviewing the Audible Book, “Maximum Influence”, 12 Universal Laws of Power Persuasion by Kurt W. Mortensen. This audible book combines scientific research with real world studies, on how to master the Power of Persuasion. You will learn how to read anyone instantly, get people to trust you, change other’s minds and convince people to do what is in their best interest. This audible book is the ultimate guide to the art and science of getting exactly what you want, when you want it.

Law # 1: The Law of Connectivity: Contagious Cooperation: The best way to double your income is to double your persuasion skills. The most important ingredient in the formula of success, is knowing how to get along with people. The more someone feels connected to, similar to, liked by or attracted to you, the more persuasive you become. When you create an instant bond or connection, people will feel more comfortable and open around you. People do business with the People they like and trust.

Law #2: The Law of Involvement: Create and Maintain Interest: Without involvement there is no commitment. When you can get others involved, get them to participate, this make it easier to persuade. The more you engage someone’s five senses, involve them mentally and physically, and create the right atmosphere for persuasion, the more effective and persuasive you will be. Learn to ask questions. Questions stimulate a thinking response.

Law #3: The Law of Esteem: How Praise Releases Energy: All Humans need and want praise, recognition, and acceptance. The deepest principle of human nature is the craving to be appreciated. A Persuader must have a healthy self-esteem. Self Esteem is dictated, by how much you like yourself. High self-esteem People are more liked, appreciated and have an easier chance of persuading someone. Helping your Prospect feel important, is a fail proof place to start when trying to persuade. By feeding a person’s ego, they become, more persuadable.

Law #4: The Law of Obligation: How to Get Anyone to do a Favor for You:  Nothing is more costly than that which is given free of charge. The more you let someone persuade you, the more frequently the other party will reciprocate. Learn to create a need or obligation in the mind of the other person. If you do something for someone, they will be obligated to do something for you. The Law of Obligation works hand and hand with The Law of Reciprocity. If I do something for you, there will come a time, for you to do something for me.

Law #5: The Law of Dissonance: Internal Pressure is The Secret: Cognitive Dissonance is a psychological discomfort when someone’s actions or decisions, are not congruent with their values, beliefs, or past commitments. Dissonance helps people persuade themselves. Help people create their own internal pressure, and they will want to do, what you want them to do. But, do not push to hard or back someone into a corner, or this approach can backfire on you. We are only uncomfortable and want to change when our actions conflict with our beliefs. People who want to change, are easily persuaded.

Law #6: The Law of Verbal Packaging: The Leverage of Language: Real persuasion comes from putting more of you into everything You say. Words have an effect. Words loaded with emotion, have a powerful effect. Over 60 percent of your day, is spent in verbal communication in which you can be persuading, explaining, influencing, motivating, or instructing. You can create movement, excitement and vision, with the words you use. The right words can be captivating, but the wrong words can be devastating. Your words can persuade or, dissuade a person to do something that you want them to do. The words you use attract or repel your prospect. Be careful of the words that come out of your mouth.

Law #7: The Law of Association: Create the Environment of Influence: It is not the situation, it is your response to the situation. Once you understand the general rules, you can find the right associations to match any situation. When we use the right feelings, emotions and thoughts, we can create a persuasive environment. Anchoring is a technique that captures the feelings, memories and emotions of certain events, places, or things. An Anchor can be anything that brings out the thought or feeling and reminds you of something that you have previously experienced. The more intense the experience, the stronger the Anchor.

Law #8: The Law of Balance: Logical Mind Versus Emotional Heart: Logic and emotion must be blended and balanced. Emotions will trigger action; logic will justify the agreement. The proper fusion of logic and emotion will speak to both the conscious and sub-conscious parts of the mind and increase your ability to persuade. We are persuaded by reason, but we are moved by emotion. Emotion always wins over logic. Imagination will always win over reality. People will do things based on emotion, and then justify their action based on logic.

Law #9: The Law of Expectations: The Impact of Suggestion: What gets measured, gets done. Individuals tend to make decisions based on how others expect them to behave or perform. As a result, people fulfil those expectations, whether their positive or negative. If you believe in others and expect them to succeed, they usually will. When you create the right expectations, you will change people’s behavior. Always expect with confidence. We project expectations in our voice, in our actions, and in our choice of words.

Law #10: The Law of Contrast: How to Make Price or Time a Nonissue: Price is what you pay, value is what you get. Price is only an issue, in the absence of value. The perception of value, will always trump price. People will not be persuaded to buy something, unless they think that they are getting value for their money. Always be willing to sweeten the deal. The sweeter the deal, the more persuaded a person will be to spend their money. Reducing it to the ridiculous is another persuasion method. By telling a Prospect that the $100.00 per month price is really $25.00 per month, or $3.33 cents per day, the Prospect will be persuaded to buy.

Law #11: The Law of Social Validation: The Art of Social Pressure: We all have an innate desire to belong to a social group. We tend to change our perceptions, opinions, and behaviors, in ways that are consistent, with group norms. We seek to find out what others are doing, as a way of validating our own actions. We see a behavior as correct, when we see others doing it. We make fewer mistakes, when we follow the social norm. People will hesitate to do something based on an opinion, but be persuaded to do things based on a testimony.

Law #12: The Law of Scarcity: Get Anyone to Take Immediate Action: Without a sense of urgency, desire loses its value. The thrill of winning, usually outweighs the pain of the increased price.  The more scarcer an item becomes, the more the item increases in value, and the greater the urge is to own it. Scarcity drives people to action, making us act quickly for the fear of missing out on an opportunity. The fear of loss is a bigger persuader, than the hope of gain. Scarcity increases the value of any product, opportunity or service. When it comes to persuasion, The Law of Scarcity works, but only when You use it correctly.

Closing thoughts: On scale of 1 to 5, I would give this audible book, a 4, for providing 12 laws about power persuasion. I would have given this audible book a 5, if it were not for long stories in between each law. To find out more about Maximum Influence and the 12 universal laws of Power Persuasion. Go to audible.com and download this audible book or go to www.maximuminfluence.com